Our Mission, Our Vision.

We believe that sex and sexuality should be enjoyed by all. Through our selection of high-quality sex toys, enhancements, and educational materials, we aim to enhance the lives of our customers. Our goal is to be a trusted global resource for sex, sexual health, and pleasure that encourages innovation, education, and exploration.   

Our History

In 1993, Patty Brisben, a single mom from Cincinnati, Ohio, founded Pure Romance in the basement of her suburban home. Seven years later, her son, Chris Cicchinelli, stepped up to become CEO and President. Together, they’ve helped create a passionate team of sex-positive forward-thinkers who understand that sex isn’t something to be hidden or whispered about, but an essential part of life that should be celebrated and explored.

A Top Direct-to-consumer Sex Toy Brand

For decades, we helped bring women together through our network of consultant sellers. However, starting in 2023, Pure Romance transitioned away from the outdated MLM model and became a 100% direct-to-consumer business.

Today, we offer the same high-quality sex toys, lubricants, and bedroom enhancements we always have – but straight from our warehouse to you.

Our products. Your pleasure.

If you thought you knew sex, think again. At Pure Romance, our goal is to broaden your knowledge, deepen your intimacy, and encourage you to explore pleasure like never before.

All of our sex toys and liquids are made with high-quality materials and ingredients and sourced from trusted manufacturers. We have associates on the ground in our facilities ensuring this quality from start to finish – so you can buy with confidence.

We Value Empowerment & Education 

After countless conversations with women struggling to get answers to their sexual health questions, our founder, Patty Brisben, realized that women’s sexual health is an extremely overlooked and underfunded aspect of medicine – and a place she could do some good.

So, in 2005, she established the 501(c)(3) non-profit SHE+ Foundation (formerly known as the Patty Brisben Foundation). 

The foundation’s goal is to advocate, educate, and fund advances in women’s sexual health with the guiding principle that sexual health is general health.  

Backed by a board of medical advisors, Patty continues to lead the charge to this day, helping raise more than $8 million towards critical research and groundbreaking sexual health studies. 

Pure Love

At Pure Romance, we celebrate love no matter what form it takes. 

For years, Pure Romance has been one of the largest sponsors of Cincinnati Pride, a local celebration that helps fund support projects for LGBTQIA+ communities and raises awareness about the issues affecting them.