Our Company

Founded in 2018 in Hangzhou, China, Merach (doing business globally as Merachfit) is a home fitness brand dedicated to providing scientific and efficient fat-burning solutions through technological innovation. Established by RObert Luo, the company leverages a sophisticated supply chain to offer high-quality, intelligent fitness equipment designed to make exercise accessible, enjoyable, and sustainable for households worldwide.

The brand has rapidly expanded its global footprint, establishing operations in the United States, Canada, and Europe, and serving over one million customers across more than 60 countries. As a testament to its hardware quality, Merach serves as a partner to the China National Sports Training Center, exclusively providing training equipment—including treadmills, spinning bikes, and rowing machines—to national team athletes preparing for major events like the Olympic Games.

Mission and Philosophy

Merach’s core mission is to "restore the real outdoor scene" within the home, overcoming the inertia often associated with exercise by making it fun rather than a chore. The company focuses on "fast fat burning" principles, designing equipment that caters to human nature and the instinct to explore. This philosophy is supported by a joint Sports Science Research and Development Center established in 2021 to drive product innovation.

Product Portfolio and Performance 

Merach’s product line includes rowing machines, exercise bikes, treadmills, ellipticals, and recovery tools. The equipment is widely recognised by professional reviewers and consumers for offering premium features, sturdy construction, and whisper-quiet operation at a competitive price point.

Consumer Satisfaction and Value

Marketed as "affordable durability," Merach products are frequently cited for their high value proposition. Verified purchasers consistently rate the equipment highly for its space-saving capabilities and robust build quality, often describing the machines as feeling "premium" and "heavy-duty" despite their budget-friendly pricing. The brand’s focus on aesthetically pleasing designs—such as wooden rowers and sleek, compact walking pads—ensures the equipment integrates well into modern home environments.